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8 Ways Article Marketing Can Improve Your SEO |
| Date Added: September 08, 2008 02:59:00 PM |
| Author: Plamen Tsvetanov |
| Category: Web Services |
| One of the best link building tactics - and the favorite of many affiliate marketers today - is submitting articles authored or owned by you to article directories. When experts on SEO advise new site owners to acquire natural incoming links, look to article directories to give you those first links easily. 1 - Links are one-way. Some SEO experts believe that search engines downplay reciprocal links in their results calculations. While reciprocal links can still be valuable, they don’t count as much as one-way links to your site. Article directories give you a one-way link. 2 - Links are guaranteed. If you’ve never asked a webmaster for a link before, it can feel a bit intimidating. But when you submit articles to directories, you know you won’t get turned down. Seeing those backlinks show up in the SERPs is a nice confidence booster, especially if your site is brand new. As long as your articles are of good quality, they will also send you targeted visitors for a long time to come. 3 - Links per page are fewer. This is a little known, but valuable benefit. Some SEO experts believe that the higher the number of links per page, the less SEO value each link will have. But the link back to your site in an article directory is usually only one of only a few links on the page. 4 - Backlinks soon multiply. Article sites exist for a reason - to provide other webmasters with access to free, quality content. So just one article, in just one directory, can actually turn into hundreds of links, as webmaster after webmaster finds your article and uses it. 5 - Speed. Submitting requests to other sites for reciprocal links, listings in directories, and other methods are excellent long term SEO tactics, but they can take ages. Articles, however, can appear very quickly online, getting you those backlinks right away. 6 - Your time is valuable. You write an article and submit. Usually, that’s the end of your involvement! You can move on to one of the thousand other things on your list - and while you do them, that article is sending traffic to your site without any additional work on your part. 7 - Reliable. Many site owners will not enter into reciprocal link relationships. Sometimes they don’t perceive you as offering sufficient value. Maybe they don’t have time to respond to requests. Or it could be that their spam filters catch those requests - and delete them - before you can even make a case for a link. But most article directories want all the articles they can get! So even when other webmasters say they can’t add one more link, article directories will be actively seeking submissions. 8 - Content for you. The more content you write and submit to article directories, the more content you’ve got to use on your own site. Just make sure you tweak the articles a little, if you’re worried about duplicate content penalties. All it takes is a brief introduction or summary of the article to freshen it up. 8 Ways Article Marketing Can Improve Your SEO - Read More... |
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